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Here’s your sneak peek at Avon’s stunning new neon makeup line

Did you ever think you’d hear the words “Avon” and “Neon” in the same sentence? It seems shocking at first. But, on the other hand: can we really be surprised?

If there’s one thing Avon is good at, it’s adapting to modern trends (they’ve got 134 years of adapting to prove it). With the neon makeup trend heating up, it was only a matter of time before Avon introduced their own neon line!

Two women with bright neon makeup standing close together, against a purple background.

I hope you’re ready, because these limited edition beauties are launching next week (July 22, 2020). Without further ado, here is your sneak peek at all the neon makeup products in Avon’s new collection. Let’s take a closer look!

#1 Electric Lash Love at 1st Lash Mascara

The Electric Lash Love at 1st Lash Mascara is a bright mascara that also nourishes and conditions the lashes. Made with vivid pigments, this mascara will really add that pop of high-voltage color to your look.

Just like regular Love at 1st Lash Mascara, Electric Lash contains the coveted Love Complex with lycopene, olive oil and vitamin E.

Mascara wands from the Electric Lash Love at 1st Lash Mascara artistically strewn against a pink background


➤ Volumizing heart-shaped fibers

➤ Lash-conditioning Love Complex

➤ Paraben- and sulfate-free


Electric Lash comes in two different shades including Blue Pop and Power Purple.

Shade chart showing the different colors of Electric Lash Love at 1st Lash Mascara

#2 Neon Rules Lipstick

The Neon Rules Lipstick provides an ultra bright pop of color with a satin finish. Available in red or pink, both shade options provide the perfect base for designing your next neon look.

Neon Rules‘ formula is meant to feel soft and buttery on the lips, so you don’t have to sacrifice lip health for that gorgeous bold lip.

Tubes of Neon Rules Lipstick artistically placed on a mint-colored table.


Neon Rules comes in two different shades including Red Light and Electric Pink.

Shade chart showing the different colors of Neon Rules Lipstick

#3 Write Bright Eyeliner

The Write Bright Eyeliner is a colorful, felt-tip liner with a delicate pearl finish. With its vibrant hues, this eyeliner is designed to really make your eyes pop and help you achieve that trendy neon makeup look.

Write Bright is also designed to be super versatile. From a simple line to the boldest cat eye imaginable, these colors will look fantastic!

Tubes of Write Bright Eyeliner artistically placed and taped onto a chartreuse background


Write Bright comes in two different shades including Blazing Blue and Lit Green.

Shade chart showing the different colors of Write Bright Eyeliner

Well, there you have it! Those are all 3 of the limited edition products in Avon’s new neon line. Which one are you most excited to try out? 

Let us know in the comments!

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