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Avon’s best and worst mascaras: the ultimate guide

Have you been spending too much time staring at different mascara products, trying to determine the difference? I’ve been there! Every product out there will have it’s pros and cons, and sometimes there’s a lot of information to sift through. That’s why I created this simple Avon mascara guide to help make your search a little easier.

Avon currently has 8 mascara products in their lineup. So – which are the best, and which are the worst? I’ve ranked these based on the average customer rating on the Avon e-store to get a clearer picture. Let’s take a look!

#1 WASH-OFF WATERPROOF MASCARA

AVG. CUSTOMER RATING: 4.6 stars*

PRICE RANK: 2nd lowest price

DESIGNED FOR:

Waterproof, all-day wear + thickness and separation

Open tube of Wash Off Waterproof Mascara covered by artistic water droplets, against a white background

The Wash-Off Waterproof mascara is my second favorite Avon mascara, and also happens to have the best average customer review score on the online store. No surprises here! I used to use it for my stage makeup before Love at 1st Lash Waterproof came out (#6 down below), and it looks great every time.

PROS

➤ Waterproof

➤ Fragrance-free

➤ Fiber-free

➤ Smudge and flake-proof

➤ unique emulsion technology for easy removal with soap and water

➤ Suitable for sensitive eyes and contact lens wearers

CONS

➤ Smaller tube than the other formulas

➤ Some reviewers think the brush is too small

➤ Only available in one color

➤ Contains Talc

#2 TRUE COLOR LOVE AT 1ST LASH MASCARA

AVG. CUSTOMER RATING: 4.5 stars*

PRICE RANK: Tied for 3rd highest price

DESIGNED FOR:

Length, volume, strength, and conditioning

Tube of Love at 1st Lash Mascara, against a white background

Love at 1st Lash is the newest addition to Avon’s mascara lineup, and is often marketed as the best mascara to use with the Unlimited Lashes Lash & Brow serum. Why? Because this mascara is designed to promote lash health at the same time that it’s providing color. It has the second highest rating on the online store.

PROS

➤ Vegan

➤ Love Complex™ Formula contains vitamin A, vitamin C, vitamin E, olive oil and lycopene

➤ Strengthens and conditions lashes

➤ Paraben-free, sulfate-free, & talc-free

➤ Safe for contact-lens wearers

CONS

➤ Some reviewers experienced smudging

➤ Not as long lasting as other Avon formulas

➤ Only available in one color

#3 TRUE COLOR SUPERSHOCK VOLUMIZING MASCARA

CUSTOMER RATING: 4.3 stars*

PRICE RANK: Lowest price

DESIGNED FOR: Volume

Open tube of Super Shock Volumizing mascara in front of an artistic mascara smear, against a white background

The Supershock Volumizing Mascara is pretty much what it sounds like – it’s designed for people who want maximum volume! It has a unique helix brush to create a layering effect and make your lashes look big and bold. It has the third highest customer rating on the online store.

PROS

➤ Unique helix brush that layers your lashes

➤ 7X the volume

➤ Weightless feel

➤ Bold, lush finish

CONS

➤ Some reviewers experienced clumping

➤ Contains some parabens

➤ Only available in one color

#4 TRUE COLOR SUPEREXTEND NOURISHING MASCARA

CUSTOMER RATING: 4.3 stars*

PRICE RANK: 3rd lowest price

DESIGNED FOR:

Length and conditioning

Open tube of SuperExtend Nourishing Mascara, against a white background, with a red Allure Best of Beauty Award Winner badge in the top right corner

The SuperExtend Nourishing Mascara is designed for people who want their lashes to look as long as possible. Though it’s only in fourth place on the online store, this baby was given the coveted “Best of Beauty” Award by Allure magazine back in 2017. That’s nothing to sneeze at!

PROS

➤ Nourishing formula contains Argan Oil, Coconut Oil, and Vitamin E

➤ Flexi-Brush helps prevent tugging and pulling

➤ Available in multiple colors (Brown Black & Black)

➤ Suitable for sensitive eyes and contact lens wearers 

CONS

➤ Some reviewers experienced dryness

➤ Contains some parabens

#5 | CathyCat Play All Day Mascara

CUSTOMER RATING: 4.1 stars*

PRICE RANK: Tied for 2nd highest price

DESIGNED FOR:

Long wear time

Open tube of CathyCat Play All Day Mascara with a purple and black bottle design, against a white background

The fmg CathyCat Play All Day Mascara launched in the Avon catalog on June 8, 2022. It’s designed for all day wear and a fun, flirty lash look.

Though a lot of people loved it, some folks found it to be less pigmented than our other mascaras, bringing it down a little bit in the ranking.

#6 Love at 1st Lash Waterproof Mascara

CUSTOMER RATING: 3.7 stars*

PRICE RANK: Tied for 3rd highest price

DESIGNED FOR:

Waterproof all-day wear + volume, strength, & conditioning

Open tube of Love at 1st Lash Waterproof Mascara in front of an artistic mascara smear, against a white background

The Love at 1st Lash Waterproof Mascara is our newest mascara that launched back in July 2020. Though it’s ranked #6 on the e-store, it’s been my personal favorite since I tried it out for myself. More info about why I love it so much is available in my full review.

Love at 1st Lash Waterproof was designed to combine the best features of Avon’s two highest ranking mascara options – it’s waterproof AND it has a modified Love Complex™of nourishing ingredients for ultimate lash health.

PROS

➤ Waterproof wear

➤ Love Waterproof Complex contains Lashrez, olive oil and vitamin E 

 Strengthen and condition lashes

➤ Cobra-shaped brush lifts, curls and separates each lash

➤ Paraben- and sulfate-free

➤ Transfer-resistant

CONS

➤ Some reviewers experienced clumping

➤ Hard to remove

#7 | CathyCat Curl & Flare Mascara

CUSTOMER RATING: 3.6 stars*

PRICE RANK: Tied for 2nd highest price

DESIGNED FOR:

Curl, lift, and length

Open tube of CathyCat Curl & Flare Mascara with a purple and black bottle design, against a white background

The fmg CathyCat Curl & Flare Mascara launched in the Avon catalog on June 8, 2022. This mascara is designed for a gorgeous curled lash look that is also lifted and lengthened.

Though many customers love the curled look of this mascara and the smooth application, a few people experienced clumping – bringing Curl & Flare down to rank 7.

#8 | Cashmere Ultimate Volume Mascara

CUSTOMER RATING: 3.5 stars*

PRICE RANK: Highest price

DESIGNED FOR: Volume

The Cashmere Ultimate Volume Mascara launched in the Avon catalog on May 25, 2022.

Though many customers were impressed with the formula, some folks found the wand a bit difficult to use. Well, in any list, something needs to come in last place!

DISCONTINUED | BIG & MULTIPLIED VOLUME MASCARA

UPDATE: BIG & MULTIPLIED VOLUME MASCARA IS BEING DISCONTINUED AS OF FEB 16, 2021, WHILE SUPPLIES LAST.

 

CUSTOMER RATING: 4.0 stars (as of Nov 13, 2020)

DESIGNED FOR:

Detangling, separation & volume

Open tube of Big & Multiplied Volume Mascara in front of an artistic mascara smear, against a white background

With an average of 4.0 stars on the online store, the Big & Multiplied Volume Mascara was in sixth place on this Avon mascara guide. This product was designed for an extra dramatic look, hence the name “big & multiplied”. It separates, detangles, and provides volume all in one!

PROS

➤ Waterproof

➤ Dramatically full coverage all day

➤ Detangles, separates and provides volume

➤ Available in multiple colors (Brown Black & Blackest Black)

➤ Easy to remove

CONS

➤ Some reviewers experienced clumping

Well, there you have it! The ultimate Avon mascara guide to help you compare all 8 options. Which mascara will you be trying out? Let us know in the comments below!

*Customer rating analysis is current as of Oct 3, 2022

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