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Crave Lip Gloss: Why I carry this epic gloss in every purse

It’s been a little over a year since Crave Lip Gloss came into my life. However, it wasn’t until a few days ago that I took a moment to stop and reminisce about how ESSENTIAL this simple tube of gloss had become to my makeup routine. After reflecting a bit, I knew I had to share the love!

Here on Fierce and Radiant, I often focus on writing about newer products or products that are especially unique. It’s easy to overlook the tried-and-true champs that we take for granted. But at the end of the day, there is literally no other makeup product that I use as often or consistently as Crave Lip Gloss.

Why? You’ll have to read on to find out!

First, a little background on the product itself . . .

UPDATE 2023: Crave Lip Gloss has now been discontinued. See my Discontinued Avon Makeup & Replacements Cheat Sheet for more info!

What is Avon Crave Lip Gloss?

Crave Lip Gloss is a scented lip gloss line that first launched on Feb 6th, 2019.

It is advertised as “gourmand”, and has each shade associated with a delicious food-inspired flavor/scent.

4 tubes of Crave Lip Gloss artistically strewn on a white plate with a silver fork

Other advertised benefits include:

➤ Infused with moisturizing vitamin E

➤ Soft pearl finish

➤ Ultra-shiny

➤ Paraben-free

➤ Sulfate-free

➤ Talc-free

What colors does Crave come in?

Crave Lip Gloss comes in 6 delicious shades including:

Birthday Cake, Strawberry Glaze, Peach Bellini, Salted Caramel, French Toast, and Chocolate Brownie.

shade chart showing the different shades of Crave Lip Gloss

UPDATE: This chart has been updated to reflect the discontinuation of 6 shades: Honey Tea, Cucumber Spritzer, Cherry Creamsicle, Minted Apple, Pumpkin Latte, Citrus Sangria.

Why do I carry it in every purse?

I carry this lip gloss in every purse for a few simple reasons.

#1 The color payoff is buildable

How much liquid you squeeze out of this tube can change your makeup look in a big way.

If I’m just making a trip to the grocery store, I’ll often apply a tiny bit of Crave so my lips aren’t bare. If I squeeze a larger dollop onto my lips, the color payoff and shine are actually pretty intense. Quick, portable, and gorgeous!

Comparison photos showing a minimal versus full application of Crave lip gloss in the shade Pumpkin Latte

#2 It's versatile and easy to layer

Like I mentioned above, the amount of Crave you apply to your lips really defines a look. Now, add any other lipstick or lip stain into the mix and: WOW.

lower half of a woman's face showing crave lip gloss in the shade Cherry Creamsicle over true color lipstick in the shade Hot Plum

This lip gloss can easily be layered over other lip products to create a unique finish. When I’m feeling creative, this is exactly what I do!

My personal favorite combination is True Color Perfectly Matte Lipstick in “Hot Plum” topped with Crave Lip Gloss in “Cherry Creamsicle” (now discontinued as of July 20, 2021). Now, there’s a combo that packs a punch!

This layering power is one reason I always carry a tube in my purse. You never know when your lip color game is going to need an upgrade!

#3 It nourishes my lips so well that I stopped carrying chapstick

I’m not joking, guys.

I actually couldn’t believe it at first, because my lips are ultra sensitive to chapping and feathering. Believe me: Crave Lip Gloss is way better than any chapstick I’ve ever tried. It sure looks better, too!

For this reason, I am never without it.

#4 The delicious scents light me up if I'm having a hard day

I’ll be honest: I’m definitely an aroma person.

On days when I’m home alone, I’ll sometimes put on perfume just for myself. It’s an instant mood booster!

When I’m out and about, Crave Lip Gloss is the item I reach for in my purse. The subtle yet delicious scents spark that same joy, and make me feel a bit better when I’m having a hard day.

What about you? What is your favorite thing about Crave?

Let us know in the comments below!

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