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Rosy Perfect Primer: Why Avon is adding VDL’s skin-loving primer to its lineup

Are you still on the hunt for that one perfect primer that will change your makeup game? I totally feel ya! With all the choices out there, it can be tricky to figure out exactly what you need for your skin – and everybody is different!When I saw that Avon was going to be offering VDL’s Lumilayer Rosy Perfect Primer, I knew there would be a lot of folks who would benefit from it –…

belif x VDL: Avon’s new K Beauty line that has reps obsessed

If you’ve been following Avon’s journey the past year, you know that they’ve been involved in collaboration after collaboration ever since their new parent company (LG H&H) took the wheel! These days, I feel like I have excitement overload. I make an effort to avoid hyperbole when talking about our products – but our newer products are such high quality that I really have to reign in my enthusiasm. This new belif x VDL line…

VDL x Pantone 2020: Meet the new Classic Blue kit coming to Avon

I first heard of the company Pantone a little over a year ago, when the “color of the year” phenomenon was suddenly all over my social media feeds. When they announced 2020’s color of the year, it seemed right on the money. Classic Blue – a familiar, comforting color that reminds me of elementary school art class (where all of my friends argued over whose turn it was to use that deep blue marker). When…

VDL Primer: The inside scoop on Avon’s newest Korean partnership

Ever since Avon got acquired by LG H&H last autumn, it’s honestly been a bit of a crash course for me learning about the wondrous world of Korean cosmetics. I used to associate K Beauty only with skincare – and boy, was I missing out with that misconception! Yes – the moisturizers, face masks, and treatments are fantastic. But lately, it’s the makeup products that are really blowing me away! Apart from Avon’s thrilling collaboration…

Tone Up Primer: color-correcting marvel, or mediocre solution?

When Avon first launched the new Tone Up Primer back in October, it honestly slipped below my radar a little bit. That was the day our new Avon x The Face Shop collaboration went live, with dozens of new K Beauty products being launched all at once in the U.S. So much to be excited about! It wasn’t until a few weeks later that I really dug into the details of these new colorful primers.…