Are you looking to change up your makeup priming routine with something that better suits your skin? What I like most about Avon’s primer collections is the heavy focus on combining skincare elements with the makeup. But of course, different people’s skin will prefer different skincare ingredients. That’s why it’s always exciting when a new primer joins the catalog, bringing new options into the fold.
So what’s the deal with this latest primer joining the Match collection? I tried it out to give you the full scoop. Let’s dive in!
What is Match Embrace Gripping Primer?
fmg Match Embrace Gripping Primer is a vegan face primer product by Avon that launched on September 24, 2025. Formulated with a sheer, dewy finish, this primer is designed to blur your pores, even your skin tone, and help hold your makeup in place.
It also contains some key skincare ingredients for added nourishment, including hyaluronic acid, niacinamide, glycerin, and dragon fruit. It is advertised as paraben-free, sulfate-free, and phthalate-free.
What makes it different?
When it comes to the finish, this new Match Embrace primer is most similar to the Cashmere Multi-Peptide Face Primer. Both offer sheer coverage and a slight dewiness. In contrast, the Match Prime Face Perfector has a matte finish.
Match Embrace also shares some similarities with Cashmere Multi-Peptide in it’s key ingredients, both containing hyaluronic acid and niacinamide. However, instead of peptides, Match Embrace uses glycerin for moisturization and skin softnening as well as dragon fruit for hydration and antioxidant. The feel of the product is slightly thicker, with a distinct adhesive-like feel that is noticeable but still comfortable on the skin.
What happened when I tried it out?
Check out the video below to see what happened when I tried out this new face primer!
Just don’t laugh at me, because I somehow didn’t realize the pump of this product got stuck to the lid until a full day after filming.
Well there you have it! That’s everything you need to know about Avon’s new Match Embrace Gripping Primer.
What do you think? Will you be trying this out for yourself? Let us know in the comments!
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