Have you been longing for a liquid concealer to join the Avon catalog? You’re not alone! I know a lot of my customers were big fans of the old Cashmere 24 Hour Concealer – which was why I was so excited to see that Avon was launching a brand new liquid concealer with its Cashmere collection.
So what’s the deal? What are the details this new concealer, and what makes it different from the other options in the catalog? I tried it out to let you know!
What is Cashmere Soft Focus Concealer?
fmg Cashmere Soft Focus Full Coverage Concealer is a vegan liquid concealer by Avon launching on August 27, 2025. It features a satin finish with full coverage, and has a 24 hour wear time. It is designed to blur pores, wrinkles, and fine lines, while it camouflages imperfections, dark circles, and redness on the face.
It is advertised to have hydration benefits as well, and contains several skincare ingredients to help nourish the skin including niacinimide, centella asiatica, ceramides, and glycerin.
What makes it different?
So, what makes this different from other concealer products in the Avon catalog? For one thing, the Soft Focus Concealer fills a void that was left when the Cashmere 24 Hour Concealer was discontinued back in Spring of 2024. Although I’m a huge fan of the Cashmere Cream Concealer, I know that lots of folks strongly prefer a liquid option, rather than something cream-based. Now, people can choose between both options!
In addition, the older Cream Concealer has a matte finish, while this new liquid concealer has a satin finish. Cashmere Soft Focus also has a different set of nourishing ingredients, listed above, compared to the cream concealer which utilizes hyaluronic acid and collagen.
What are the shades?
fmg Cashmere Soft Focus Full Coverage Concealer is available in 10 different shades.
What happened when I tried it out?
Watch the video above to see what happened when I tried out this new Avon liquid concealer in the shade N2.
Well there you have it! That was the inside scoop on the latest Avon liquid concealer launching for 2025. What do you think? Will you be trying out Cashmere Soft Focus Concealer for yourself? Let us know in the comments!
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