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VDL Primer: The inside scoop on Avon’s newest Korean partnership

Ever since Avon got acquired by LG H&H last autumn, it’s honestly been a bit of a crash course for me learning about the wondrous world of Korean cosmetics. I used to associate K Beauty only with skincare – and boy, was I missing out with that misconception! Yes – the moisturizers, face masks, and treatments are fantastic. But lately, it’s the makeup products that are really blowing me away! Apart from Avon’s thrilling collaboration…

Glimmersticks: All you need to know about the iconic eyeliner

I was around 12 years old when my Mom first bought me a tube of Avon Glimmersticks eyeliner. At that point I wasn’t wearing eyeliner everyday, but I certainly loved experimenting with color! That’s why the sparkling purple shade she gifted me made my little pre-teen heart flutter. When I realized I hadn’t written about these liners on Fierce and Radiant yet, I knew I had to change that ASAP! Without further ado, welcome to…

Avon x The Face Shop: What’s the skinny on Avon’s Korean collab?

It’s true, folks! Avon has teamed up with the popular South Korean brand The Face Shop. The international collaboration has been in the works for months, with product launches beginning Oct 30, 2019. And yes – most of these products are designed exclusively for U.S. customers. So what gives? You might be wondering: “What exactly do Avon and The Face Shop have in common? Why are they working together?” The answer: LG H&H. Back in…

4 FAQs about Korean Cushion applicators

K Beauty is a sizzling-hot trend these days! I must admit though, I’m a bit late to the party. I used to associate the term with skincare, not really knowing that amazing makeup innovations had been coming out of South Korea as well. One such innovation is the unique Korean Cushion applicator. When learned a bit more about them, my mind was blown! If you’re reading this, chances are you have already heard of the…