Do you spend forever creating the perfect makeup look, only to find that your under-eyes STILL make you look tired? Been there! If this is you, you may be missing a step in your makeup routine: under eye primer.
Avon just introduced their new Cashmere Under Eye Primer that will be launching this month, and it’s a total game-changer for bright, healthy-looking eye looks. Why? Keep reading to find out. But first – what is the background on this new product?
What is fmg Cashmere Under Eye Primer?
The fmg Cashmere Under Eye Primer is a targeted makeup primer product designed for the delicate under-eye area. It is launching on Sept 14, 2022.
This primer is infused with caffeine, green tea extract, and vegan collagen to help your under-eye appear refreshed – all while diminishing the appearance of dark circles, fine lines, and puffiness.
Advertised benefits include:
➤ preps the delicate under-eye area
➤ helps concealer wear all day
➤ diminishes the appearance of dark circles, fine lines, and puffiness
➤ contains pearls that visibly brighten by refracting light
➤ infused with caffeine, green tea extract, and vegan collagen
➤ paraben-free
➤ phthalate-free
➤ fragrance-free
How does this primer help?
As most of you know by now, the job of a makeup primer is to prep the skin for your foundational makeup such as foundation and concealer. However, some parts of the face can be trickier than others to prepare and get that fresh and fabulous look. The under-eye is definitely one of those places, as it tends to reveal all our troubles – from a bad night’s sleep to the stress of a long work day. This is where the ingredients in Avon’s under eye primer come in to save the day!
According to The Derm Review, caffeine can really benefit the skin topically by improving circulation through the constriction of blood vessels, and also providing antioxidant benefits. This is good news for the under-eye area, as blood-vessels can often accumulate blood in that area, contributing to dark circles.
The formula also contains green tea extract, which is known to have antioxidant and anti-inflammatory properties, among other great benefits. As we know, inflammation can contribute to that pesky under-eye puffiness we all wish would end.
Last but not least, this under eye primer contains vegan collagen. Collagen is a hot topic these days, and for good reason. Generally speaking, collagen improves skin elasticity, making the skin appear firmer. This is great news for saggy under-eyes.
In addition these skincare-related ingredients, Cashmere Under Eye Primer also contains pearls to create a brightening effect where it’s applied. This helps your under-eye appear more radiant!
Well there you have it! The full scoop on the new Avon under eye primer.
Do you see yourself adding this primer to your makeup routine? Let us know in the comments!