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MagiX Blur: Get to know the game-changing new Avon primer balm

Have you been searching for the perfect makeup primer, but aren’t able to find one with enough coverage and blurring power for your taste? You’ve come to the right place, because the new Avon primer balm might be exactly what you need.

This is the first time that Avon has had a primer balm in its catalog, and it’s a total game-changer. Why? Keep reading to get all the deets and see why MagiX Blur stands out.

UPDATE 2024: MagiX/Match Blur Oil Control Primer Balm has now been discontinued. See my Discontinued Avon Makeup & Replacements Cheat Sheet for more info!

What is Magix Blur?

MagiX Blur Oil Control Primer Balm is a new primer balm product by Avon launching on June 23, 2021. Made with blurring powder microspheres, this primer is designed to blur the skin and create a smooth-looking surface for your makeup. 

Open container of MagiX Blur Oil Control Primer Balm, against a white background

Advertised benefits include:

➤ Velvety sheer formula

➤ Creates a smooth, shine-free, line-free canvas

➤ With nutmeg extract for antioxidant benefits

➤ Special blurring powder microspheres help reduce the look fine lines and pores

➤ Universal shade suitable for all skin tones

➤ Sponge applicator delivers no-mess, buildable application

➤ Talc- and paraben-free

What makes MagiX Blur stand out?

MagiX Blur is a whole new kind of primer – especially when it comes to Avon’s catalog!

The first difference, as you probably guessed, is the texture. While regular primers have a liquid consistency, this primer balm is just what it sounds like – a balm. This thicker consistency lends itself well to a formula that really blurs imperfections. When combined with the blurring powder microspheres, this product has a serious ability to blur the skin into a smooth canvas. It’s great for when you want to kick it up a notch and really disguise those fine lines and pores, while at the same time controlling shine.

In addition, this primer helps nourish the skin with the help of nutmeg extract, which acts as an antioxidant. Although this is not an advertising claim for MagiX Blur, it should also be noted that primer balms in general tend to be good for dry skin in comparison to liquid primers due to the consistency. That said, MagiX Blur does not actively moisturize the skin.

Well there you have it! Does this new Avon primer balm sound like the primer of your dreams? Let us know in the comments!

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